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Research papers

What does 'new' mean?

The authors examine how three possible structural changes in the New Zealand auto industry (tariff elimination; importation of well-specified used Japanese cars; and changes to consumers 'meaning of 'value') meant that whilst new cars were become...

Catalogue: ESOMAR Conference on Automotive Marketing 2004
Authors: Girish Punj, Jacqueline Smart, Richard Brookes
March 1, 2004
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Citation

Punj, Smart and Brookes (2004a, March 01). What does 'new' mean?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-does-new-mean-


Research papers

Brand contribution of car body types in the premium automotive market

This paper presents image research studies in the premium automotive market.It will be shown that the relevance of image dimensions of premium cars varies depending on what customers focus. If they look at premium car brands, there are other image...

Catalogue: ESOMAR Conference on Automotive Marketing 2004
Authors: Alexandra Stein, Ralf Rodepeter
Companies: GfK, BMW Group
March 1, 2004
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Citation

Stein and Rodepeter (2004a, March 01). Brand contribution of car body types in the premium automotive market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brand-contribution-of-car-body-types-in-the-premium-automotive-market


Research papers

Effective prioritisation of things gone wrong for maximising satisfaction improvement

This paper describes the limitations of current quality tracking measurements and reporting in effectively differentiating vehicle quality using a tally of incidence of Things Gone Wrong (TGW).The authors propose a new framework for measuring and...

Catalogue: ESOMAR Conference on Automotive Marketing 2004
Authors: Dennis Pietrowski, Mike Harper, Bharath Vijayendra
Company: RDA Group, INC
March 1, 2004
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Citation

Pietrowski, Harper and Vijayendra (2004a, March 01). Effective prioritisation of things gone wrong for maximising satisfaction improvement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/effective-prioritisation-of-things-gone-wrong-for-maximising-satisfaction-improvement


Research papers

Why shift to customer experience measurement seated in brand values rather than process delivery?

In a market place where achieving competitive advantage through product differentiation alone is seen as only part of the equation, the creation of a unique customer experience is seen as the new battleground.The question is how does one capture,...

Catalogue: ESOMAR Conference on Automotive Marketing 2004
Authors: Gavin Winter, Duncan Sands
Company: Maritz Research
March 1, 2004
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Citation

Winter and Sands (2004a, March 01). Why shift to customer experience measurement seated in brand values rather than process delivery?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/why-shift-to-customer-experience-measurement-seated-in-brand-values-rather-than-process-delivery-


Research papers

A new model for assessing brand health

The frantic pace of change in today's automotive market requires manufacturers to react quickly to changes in consumer preferences.More than ever, automotive consumers face a dizzying array of choice from which to make their car purchase. With the...

Catalogue: ESOMAR Conference on Automotive Marketing 2004
Authors: Don Deveaux, Pat Farrell, Collette McLoughlin
March 1, 2004
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Citation

Deveaux, Farrell and McLoughlin (2004a, March 01). A new model for assessing brand health. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-new-model-for-assessing-brand-health